Đề trắc nghiệm quản trị chiến lược: Mục tiêu, kế hoạch, chiến lược và quản lý danh mục

An organization's is a statement of its fundamental, unique purpose that sets a business apart from other firms of its type and identifies the scope of the business's operations in product and market terms.

Nutrimax Inc. identifies its purpose as "to produce the finest cookies in the world while upholding our principles of promoting good health and maintaining environmental sustainability." This purpose is most likely to be the of Nutrimax.

Which of the following statements is true about strategic goals?

Strategic goals are set by

Goals set for and by line-managers are called goals.

Samantha is responsible for building the day-to-day work schedules for her subordinates. She assigns specific tasks to her subordinates and designs activities according to the objectives that she receives from her seniors. Samantha works on goals.

Which of the following statements is true about tactical goals?

The top managers at Redd Inc. are developing a plan to reduce the production costs of the company. By reducing costs, Redd wants to gain a competitive advantage of cost leadership. The plan being developed in this scenario is a(n) plan.

A(n) goal for a waste management plant could be to "identify barriers to recycling as well as means to overcome those barriers; determine recycling rates by neighborhood and find correlations, if any, between barriers and neighborhoods." It would develop naturally out of a strategic goal "to increase recycling by 10% everywhere."

The top managers of Dietizza, a large low-fat pizza chain, plan to increase the profitability of all its outlets by 15 percent in a period of two years. This is a(n) goal.

A(n) plan is a general plan outlining decisions about resource allocation, priorities, and action steps necessary to reach the goals set by the top managers.

Strategic plans

Venus Corp. is a large corporation with several divisions. Venus has a goal to increase the profitability of the corporation by 15 percent over the next five years, with the understanding that this is an overall corporate goal, and that there will be variance in growth among the divisions. The top managers and board of directors are discussing resource allocation, priorities, and the action steps needed to meet this goal. The plan that these managers create would be a(n) plan.

A difference between tactical and strategic plans is that

plans have a short-term focus and are relatively narrow in scope.

Tactical goals are set by

Operational goals are concerned with

The is the component of a strategy that specifies the range of markets in which an organization will compete.

Gadgetbug Inc. is known for its extremely efficient after-purchase service. None of Gadgetbug's competitors provide the same kind of customer service. Gadgetbug's is described in the scenario.

is a way of approaching business opportunities and challenges.

Zing Inc. is a large fashion brand that manufactures clothing and shoes. The top managers of Zing have decided to use the profits from its clothing outlets to invest in the shoes business. This scenario illustrates the component of a strategy.

A strategy that promotes a superior alignment between the organization and its environment and the achievement of strategic goals is a(n)

Business-level strategy is

Alba Motorbikes is known for its heavyweight motorcycles. The company places emphasis on the quality of the bikes and after-sale service. The brand also enjoys customer loyalty. This scenario described Alba Motorbikes'

The choices a firm makes as to where and how much to invest reflect issues of

Which of the following questions that companies consider is most closely related to the scope component of a strategy?

strategy is the set of strategic alternatives from which an organization chooses as it manages its operations simultaneously across several industries and several markets.

is an organizational strength that is possessed by only a small number of competing firms.

Strategy formulation is the

refers to the methods by which strategies are operationalized or executed within the organization; it focuses on the processes through which strategies are achieved.

The starting point in formulating strategies is usually

In the context of SWOT analysis, which of the following would be considered as an organization's strength?

Which of the following will be considered as an organizational weakness in the context of SWOT analysis?

are skills and capabilities that enable an organization to create and implement its strategies.

Which of the following is an organizational strength?

A(n) is an internal skill or capability that does not enable a company to choose and implement strategies that support its mission.

A(n) is an area in an organization's environment that, if exploited, may generate higher performance.

Hydraliscious is a juice brand that sells a wide range of fruit juices that only uses organic ingredients, which is its uniqueness when compared with other brands. Even though Hydraliscious juices are highly priced, a lot of customers buy them because of the quality of the juices. Hydraliscious is most likely to be using a(n) strategy.

An organization that pursues a(n) strategy seeks to stand out among competitors through the quality (broadly defined) of its products or services.

Which of the following statements is true about the differentiation strategy?

Which of the following is most closely associated with an overall cost leadership strategy?

Alpha Inc. is a large shoe manufacturer that caters to a large customer base. In addition to the high volume of shoes it manufactures, the company sells simple-designed sneakers for low prices. Many customers buy Alpha shoes because they are durable and inexpensive. Which of the following strategies is illustrated in the scenario?

SuperWheels is a large firm that manufactures bicycles. The company sells a line of mountain bikes targeted at experienced off-road bikers. SuperWheels has introduced several innovations to set its bikes off from those of its competitors. Which of the following strategies is illustrated in the scenario?

A firm pursuing a(n) strategy concentrates on a specific regional market, product line, or group of buyers.

Supertech Inc. is a large firm that manufactures gadgets and mobile phones. The company sells a line of inexpensive mobile phones exclusively targeted at youth and teenagers in Selenasia. Which of the following strategies is illustrated in the scenario?

During the introduction phase of the product life cycle

During the growth stage of the product life cycle,

During the maturity stage of the product life cycle,

WexAll Industries has seen demand for its RB37 start to slow down. In addition, the number of other companies producing a similar product has started to go down as well, and there have not been any new entrants into this market. The RB37 is most likely in the stage of the product life cycle.

During the decline stage of the product life cycle,

Which of the following strategies can help companies survive during the decline stage of the product life cycle?

Which of the following strategies can help companies during the maturity stage of a product life cycle?

Strategies to slow the entry of competitors are important if an organization is entering an industry during the stage of the product life cycle.

Which of the following strategies will help companies succeed during the growth stage of a product cycle?

SuperWheels is a large firm that manufactures bicycles. The company sells a line of basic children's bikes targeted at a specific market segment. Because of its economies of scale, the amount SuperWheels spends per unit in production is extremely low, and it is able to price these bikes lower than the competition. Which of the following strategies is illustrated in the scenario?

WexAll Industries has seen demand for its RB37 decrease. In addition, both the number of other companies producing a similar product and total sales of the RB37 have dropped. The RB37 is most likely in the stage of the product life cycle.

describes the number of different businesses that an organization is engaged in and the extent to which these businesses are related to one another.

An organization that pursues a single-product strategy

What type of plan focuses primarily on people and action?

Aries Inc. manufactures dairy products and detergents. This is an example of diversification.

techniques are methods that diversified organizations use to determine in which businesses to engage and how to manage these businesses to maximize corporate performance.

In a Boston Consulting Group (BCG) matrix, are businesses that have only a small share of a quickly growing market.

In a BCG matrix, are businesses that have a very small share of a market that is not expected to grow.

In the context of the BCG matrix, are businesses that have the largest share of a rapidly growing market.

In a BCG matrix, are businesses that have a large share of a market that is not expected to grow substantially.

The is a portfolio management technique that considers industry attractiveness and competitive position rather than focusing solely on market growth and market share.

What label is used by BOTH the BCG Matrix and the GE Business Screen to identify a classification of businesses?

In the GE Business Screen matrix, which of the following is a determinant of industry attractiveness?

What is an advantage associated with unrelated diversification over related diversification?

In the context of the GE Business Screen, a determinant of an organization's competitive position is:

Pursuing a strategy of reduces an organization's dependence on any one of its business activities and thus reduces economic risk.

Firms that implement a strategy of operate multiple businesses that are not logically associated with one another.

According to the GE Business Screen, a business with a service network and low operating costs is likely to be

According to the BCG matrix, what should a company do with the cash that is generated by cash cows?

According to the BCG matrix, what should a company do with a question mark?

In contrast to strategic plans, tactical plans must

Which of the following statements is true about a tactical plan?

A(n) is a single-use plan for a large set of activities. It might consist of identifying procedures for introducing a new product line, opening a new facility, or changing the organization's mission.

A(n) is an operational plan that is developed to carry out a course of action that is not likely to be repeated in the future.

A is the most general form of standing plan that specifies the organization's general response to a designated problem or situation.

A may be part of a broader program, or it may be a self-contained single-use plan.

Venus Corp. prohibits its employees from smoking in its premises. This is an example of a(n)

Relish has a chain of outlets that sells baked products. Relish requires all its employees to complete a month's training before they could work in the kitchen. This is an example of a

Libra Travels LLC. has a few back-up buses at key locations where the business operates. This is to be prepared in case any of its day-tour buses break down. This is an example of a

An organization's fundamental purpose is stated in the organization's mission statement.

The plans developed by middle managers to aid the organization in achieving its strategic goals by focusing on getting things done are called tactical plans.

A(n) strategy is a comprehensive plan for accomplishing an organization's goals.

How an organization distributes its resources across the areas in which it competes is called .

A standing plan that outlines the steps to be followed in a particular circumstance is called a(n)

A(n) corporate-level strategy helps the organization focus on its operations simultaneously across several industries and several markets.

Understanding the stages in the product life cycle helps managers recognize that strategies need to evolve over time.

Trump Corporation owns hotels and casinos, the Miss Universe Pageant, and bottled water. It is engaged in unrelated diversification.

The BCG Matrix provides a framework for evaluating the performance of businesses according to the growth rate of a particular market and the organization's share of that market.

Pilots have a check list they use to pre-flight an aircraft. This is an example of a(n) SOP.

If an organization is facing an unexpected disruption or if its current plans are rendered inappropriate by surprising events, then it can still maintain some control by implementing its Contingency plans.